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SBM en Zoom.
15/08/20

Celebrities and the use of their image and trademark by unauthorized third parties.

Dr. Gustavo A. A. Sena was invited to engage in a dialog in the program of Guillermo Andino: "Informed into everything"...

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SBM en Zoom.
01/05/20

COVID19 - Working from home, we take care of each other!

From Sena & Berton Moreno, we want to tell you that since March 19 we have been working every day more connected than ever! Because we know how important it is to help you and that you have a fast and efficient reply!
By Alfredo M. Sena

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OPINIÓN: El proceso de adaptación de una marca en tiempo de crisis.
01/05/20

OPINION: The process of adapting a trademark in times of crisis.

Changes and adaptations of logos, messages in accordance with the pandemic, new ways of connecting with the consumers

By Gustavo A.A Sena.

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ARGENTINA.
01/05/20

Don´t Trust The Argies: Cards I Hold. Quarentine Sessions.

We are really happy for being able to advise young artists in the protection of their copyrights and trademarks! Today, we would like to share with you a video clip of the band.

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ARGENTINA.
01/08/19

ARGENTINA: Mid Term Sworn Declaration of Use. New obligation.

In June 2019, Executive Order 242 regulated Act 2744 that modified the old Trademarks and Tradenames Act...

We share with you a comment of Dr. Gustavo A. A. Sena! Read More Here


AAAPI.
01/08/19

AAAPI: XXXIII Jornadas de Propiedad Industrial

These Thursday, the 29th and Friday, the 30th of August, the Asociacion Argentina de Agentes de la Propiedad Industrial is organizing the thirty third edition of its traditional Industrial Property Conference.

Sena & Berton Moreno is attending, learn more here.



Sobre cartas, Duquesas y derechos de autor
10/04/19

About letters and duchesses and copyright.

Dr. Gustavo A.A Sena analyzed the repercussions of newspaper articles around the letters written by the Royals...

read more here.

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About Us

SENA & BERTON MORENO was founded in 1937 by ALFREDO SENA and ERNESTO E. BERTON MORENO as a Patent and Trademarks Agency with a stable staff of only four people. Since then, the Firm has grown to reach its current size of forty people, working at our offices located only two blocks away from the Government House and at the heart of the commercial and financial district of the city. Ver más