Publications

Maradona's trademarks. Current and future situation of the most important asset of his fortune.

SBM Talks.

Trademark use of third party names and images.

ver newsletter aquí

New Extension of deadlines

Click here to learn more

Suspension periods are extended - INPI

DTTA - Cards I Hold / Quarentine Sessions.

Celebrities and the use of their image and trademark by unauthorized third parties.

Click here to learn more

COVID19 - Working from home, we take care of each other!

OPINION: The process of adapting a trademark in times of crisis.

An opportunity of COVID-19 for the companies: to place people in the spotlight.

ver newsletter aquí

ARGENTINA: Mid Term Sworn Declaration of Use. New obligation.

Sena & Berton Moreno at Chambers and Partners

AAAPI:

Click here to learn more

Sports broadcasting and piracy. Crisis and debate.

The assets forfeiture decree and its effects in the Industrial Property.

About letters, Duchesses and copyrights.

Click here to learn more

Significant Changes. New Opposition Proceeding System.

Click here to learn more

Significant changes in Argentine Legislation - Part 2

read more here

Significant changes in Argentine legislation.
Unprecedented ruling in Argentina - Twitter and slanders.

read more here

·A new right arises, and it may boost investment in Argentina: the surface rights over real estate and its strengthening with trusts.
·The latest Commercial and Civil Code of the Argentine Republic, in force since August 2015, has received a new real state...

read more here

·Law vs. Technology: a highway to the future that may require the implementation of innovative regulations.
·Sena & Berton Moreno has been ranked as No. 3 among Industrial Property Law Firms and has moved up from the No. 40 to the No. 26 position among all Law Firms in Argentina.

ver newsletter aquí

·Planning to invest in Argentina? Before taking the next step, get our advice.
·A new political phase - New investment opportunities

read more here

·The new civil and commercial code of Argentina (2015) and the Viena convention on contracts for the sale of goods.
·Trademarks and startups: 7 keys for their correct registration.
·Sena & Berton Moreno Honoured at 2015 Business Excellence Awards.

read more here

·3d printers: a “Third industrial revolution”? and a new legal challenge.
·Sena & Berton Moreno ranked in 2014 again in the top five within the industrial property Law Firms, and increased from the 58th to the 40th position among the Argentinean Law Firms.
·P-187 Resolution

read more here

Patents: abusive exercise
Sena & Berton Moreno SBM, Overall Intellectual Property Law Firm of the year in Argentina.
Whose is the selfie photograph of the now famous monkey?

A global debate on intellectual property rights...

read more here

Use of trademarks shall be mandatory in Uruguay.
Preemptive and Predictive Due Diligence: a new practice to know, analyze and manage legal risks in “times of peace”. Its impact on Intellectual Property issues.
New Web Site, Sena & Berton Moreno.

On October 24, 2013, Act No. 19149 was passed in Uruguay, which, among other provisions, in its section 187, modifies section 19 of the Trademarks Act No. 17011 that established that the use of a trademark was optional, replacing it with the mandatory use requirement, as follows:...

read more

New Application Forms.
Issuance of Digital Certificates of Registration.
The country joins the CISG. On 2014 the Convention will be in force..
Nueva Web Sena & Berton Moreno.

The National Board of Industrial Property (INPI) has updated the forms for filing trademark applications adapting them to current local practices and enabling the correct identification of the type of trademark to be registered when it is a non-traditional one...

read more

"Online filing", 24 hours a day, 365 days a year.
Alfredo Sena IP Innovation Point
Ranking de SBM en la Revista Apertura 2013.

On August 14, 2013, the Argentine Trademark Office introduced the online filing of trademark applications, by means of which trademarks, renewals, responses to office actions and oppositions may be filed electronically 24 hours a day, 365 days a year.

read more

Unauthorized use of the image of a soccer player.
Trademarks, curiosities and anecdotes. Club Atlético Boca Juniors' colors. From pink, to golden and blue.

A ruling of the Argentine courts has declared a complaint brought by former River Plate player -currently playing for Pachuca de Mexico, -Fernando Cavenaghi against Arte Gráfico Editorial Argentino S.A. for the use of his photograph without his consent in an important advertising graphic campaign called “Radio Mitre Olé” sustained...

read more