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Use of trademarks shall be mandatory in Uruguay.
Preemptive and Predictive Due Diligence: a new practice to know, analyze and manage legal risks in “times of peace”. Its impact on Intellectual Property issues.
New Web Site, Sena & Berton Moreno.

On October 24, 2013, Act No. 19149 was passed in Uruguay, which, among other provisions, in its section 187, modifies section 19 of the Trademarks Act No. 17011 that established that the use of a trademark was optional, replacing it with the mandatory use requirement, as follows:...

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New Application Forms.
Issuance of Digital Certificates of Registration.
The country joins the CISG. On 2014 the Convention will be in force..
Nueva Web Sena & Berton Moreno.

The National Board of Industrial Property (INPI) has updated the forms for filing trademark applications adapting them to current local practices and enabling the correct identification of the type of trademark to be registered when it is a non-traditional one...

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"Online filing", 24 hours a day, 365 days a year.
Alfredo Sena IP Innovation Point
Ranking de SBM en la Revista Apertura 2013.

On August 14, 2013, the Argentine Trademark Office introduced the online filing of trademark applications, by means of which trademarks, renewals, responses to office actions and oppositions may be filed electronically 24 hours a day, 365 days a year.

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Unauthorized use of the image of a soccer player.
Trademarks, curiosities and anecdotes. Club Atlético Boca Juniors' colors. From pink, to golden and blue.

A ruling of the Argentine courts has declared a complaint brought by former River Plate player -currently playing for Pachuca de Mexico, -Fernando Cavenaghi against Arte Gráfico Editorial Argentino S.A. for the use of his photograph without his consent in an important advertising graphic campaign called “Radio Mitre Olé” sustained...

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About Us

SENA & BERTON MORENO was founded in 1937 by ALFREDO SENA and ERNESTO E. BERTON MORENO as a Patent and Trademarks Agency with a stable staff of only four people. Since then, the Firm has grown to reach its current size of forty people, working at our offices located only two blocks away from the Government House and at the heart of the commercial and financial district of the city. Ver más