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Iusports Latinoamérica | 08/08/13

Boca Juniors trademarks and its pink shirt

With 6 amateur tournaments and 23 national and 18 international championships (which makes it a total of 47 championships), Boca Juniors is, without a doubt, the King of Cups and the Argentinean football team with the most faithful and extensive supporters of the country. Its traditional shirt combines the color blue and yellow. However, they have recently launched an away shirt in pink with black rims, which has generated sarcastic comments from supporters for the adversary teams... read more


Apertura - August 2013 Apertura - August 2013
Apertura | 1/08/13

Sena & Berton Moreno ranked in the top five within the industrial property Law Firms, and 58th within the Argentinean Law Firms.

As it does every year, Apertura Magazine published the ranking of Argentinean Law Firms, which is the result of a survey made to 358 partners and senior associates of 90 Law Firms of Argentina and 65 directors of the legal departments of the main companies in our country... read more


El Cronista | 08/08/13

Love the colors and... Registered Trademarks!

The controversy for the news that the team of half plus one will have, as its away shirt, a pink one, originates all kinds of comments, opinions and feelings. But also, rekindles the issue about use rights and the registration of trademarks protecting the combination of colors applied to sport teams, schools or work uniforms that in some cases... read more


La Voz del Interior | 07/28/13

Love the colors and... Registered Trademarks!

The controversy for the news that the team of half plus one will have, as its away shirt, a pink one, originates all kinds of comments, opinions and feelings. But also, rekindles the issue about use rights and the registration of trademarks protecting the combination of colors applied to sport teams, schools or work uniforms that in some cases... read more


www.entremujeres.com | 07/24/13

Boca goes back to the Pink of its beginnings and the debate reappears

"The half plus one" dared to use a color that many consider "noisy", foreign to what is masculine. But… "It has a history! We will tell you about it.

The controversy for the recent news that the team of the "half plus one" will have. as its away shirt, a pink one arose all kinds of comments, opinions and feelings... read more


About Us

SENA & BERTON MORENO was founded in 1937 by ALFREDO SENA and ERNESTO E. BERTON MORENO as a Patent and Trademarks Agency with a stable staff of only four people. Since then, the Firm has grown to reach its current size of forty people, working at our offices located only two blocks away from the Government House and at the heart of the commercial and financial district of the city. Ver más