SBM | Sena & Berton Moreno

"Legal aspects for the right care of trademarks"

"The challenge of taking care of a trademark: advice for defending its identity from the beginning"

"What to know and take into account for taking care of a trademark"

www.fortunaweb.com.ar | 1/01/14

What to know and take into account for taking care of a trademark

"Having the political decision to fight piracy is the key"

How to manage branding after an acquisition process

In addition to the internal aspects, such as the clients' portfolio, the corporate culture and the watch over the financial strength, mergers and acquisition generate a dilemma: what to do with trademarks, how deal with a relaunching or protecting the name after a fragmentation... read more

El Cronista | 09/06/13

Now, trademarks can be registered on line.

According to official data, since 2003, patents registrations have increased 200% and 30% the registrations of trademarks. This clearly presents a panorama where the safeguarding of patents and trademarks should be a daily, accessible, habitual, usual and in growing demand... read more

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About Us

SENA & BERTON MORENO was founded in 1937 by ALFREDO SENA and ERNESTO E. BERTON MORENO as a Patent and Trademarks Agency with a stable staff of only four people. Since then, the Firm has grown to reach its current size of forty people, working at our offices located only two blocks away from the Government House and at the heart of the commercial and financial district of the city. Ver más

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webretail.com.ar | 25/03/14

"Legal aspects for the right care of trademarks"

iprofesional.com | 21/03/14